Optus Project Liberty
The brief – Provide Optus with a high profile, relevant, advertising environment to promote the Optus brand, product offering and drive customer leads.
Our response: Give Optus the VidZone experience
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The latest offering from Sony PS3, VidZone is a revolutionary on-demand music video service that enables people to watch, pause, rewind and enjoy thousands of full screen videos via their PS3 and internet connection
In a nutshell, it's like having your own personal music channel that includes artists like Beyoncé, 50 Cent, Michael Jackson, U2 & Foo Fighters. Not surprisingly the service has had an amazing take up & response from consumers.
Since launch in mid June VidZone has streamed over 150 million full length video clips worldwide & almost four and a half million in Australia alone.
Understanding the opportunity that VidZone provides for a progressive brand like Optus we proposed a media first and the opportunity to take over the environment.
This included a total re-skinning of the platform look and feel supported by targeted inventory and key ad spot placements.
This has delivered OPTUS a highly integrated way of putting the Optus brand in front of a group of highly savvy consumers to achieve a range of objectives.
On air and online we are committed to delivering integrated responses. All we ask is that you brief us and you can be assured we will deliver.