Rodashow Films ORPHAN.

To ensure the message "stood out" in collaboration we put together two considered and strategic scenarios.
 
The first was a stand out 'super spot' on the IMDb home page.  
 
Never before used in Australia the outstanding positioning (combined with cool creative) ensured a high profile message was presented front and centre to a large movie-focused audience.  
 
The objective, driving awareness of the release and traffic to view the trailer and explore the rich media dedicated site. To support the 'Hero' placement we used the power of the IMDb back end to target display advertising to relevant key words and relevant movie genre categories.

IMDb opens up amazing opportunities  ...  brief us and we'll deliver.