THE MOVIE NETWORK on IMDb
Our Challenge: To position the Movie Network as a fundamental inclusion when subscribing or considering STV subscription.
Demonstrate the Movie Network's current movie line up within a credible entertainment focused environment reaching an audience of 25-54's.
Our response to the brief was simple and clear; a high impact first - a Home Page Wrap execution on
IMDb.
Home to movie enthusiasts and lovers of entertainment, our approach was to hit users hard with a powerful opening message and strong creative focused entirely on The
Movie Network Channels. This placement provided The Movie Network with creative cut-through and prominent exposure to encourage subscription to the channels via Foxtel.
Additionally, Full Circle worked in collaboration with
IMDb to fully integrate The Movie Network Channels into the site through traditional advertising formats, supporting the main Home Page Wrap execution.
Standard advertising placements created extended reach and additional display inventory was then targeted to relevant areas of IMDb in order to reinforce the campaign message to the desired audience.