Billabong Builders Sticks
Our challenge: To create awareness of the Billabong Builder Stick Promotion, deliver an integrated campaign without the use of a TVC and provide campaign sustainability.
Our Response: Together with Cartoon Network, Full Circle created a media first for Billabong; an online games arcade, hosting the Adventures of Billabong Bill and Turtle. This provided longevity with a platform for kids to interact with the brand with 4 new adventures over a 4 month period.
A custom micro site was built incorporating both the Billabong characters and product information, all designed to create awareness of Builders Sticks. Rich media assets such as video towers and expandable banners supported the games arcade mechanic, as hosted via www.cartoonetwork.com.au/billabong.
On screen tickers and brand bugs helped launch the games arcade, as placed in key programs, providing true integration.
A multi-platform Billabong solution.