Family & Lifestyle is a network with a strong female skew focused on delivering marketing messages to the highly sought after younger female demographic and the older stay at home mum. They are the decision makers, the grocery buyers.
This category excels in promoting FMCG, DIY and female skewed products and reaches an audience of over 220,000 each and every month.
Key destinations include
- Biggest Loser Club: Australia's favourite online diet club - a weight loss program that provides personalised weight management through education, support and an online community. With a monthly unique audience of 175,000 - the Biggest Loser Club is for people who have made the decision to lose weight, or those who have chosen to lead a healthier lifestyle.
- CompleteHome.com.au: Australia's Leading Home Improvement Directory - featuring actual completed projects from over 1000 companies across new homes, kitchens, bathrooms, home technology, indoors, outdoors renovations and pools. The destination to find home and renovating resources online. Whether you are buying a new home or renovating / extending your existing home, Complete Home has a wide range of information on everything you will need to know.
Audience Dashboard: Family & Lifestyle
- They are strong in the eastern states with half of this audience making a home for themselves in NSW & VIC.
- They range from young females to experienced mums - 64% accounting for those aged between 25-44yrs.
- They are sound earners and the main grocery buyer - 55% earning between $60-100K and contributing actively to the role of household decision making.