4WD Action
4WD Action is the most trusted and widely known 4WD multimedia brand in Australia. It is the complete package, known as the 4WDer's bible.
The 4WD market is a strong niche and very loyal audience. They are interested in an array of products and services related to 4WD rigs, motoring, tools and parts, travel, tourism, and finance.
SITE Metrics:
152,000 unique visitors
2,037,000 page views
8 minutes average time on site per visitor
Newsletter Database: 40,000 subscribers
Audience Breakdown:
83% are male
89% are aged 18 - 54
60% visiting website more than once a month
49% intend to purchase a 4WD in the next 12 months
73% spend over $150 a month customising their 4WD
Advertising Opportunities:
• 728x90
• 120x600
• eDM placement: 160x600
• Sponsorship options available
Source: May 2009 - Google Analytics.