Men & Motors is a network of sites dedicated to reaching men in environments they inhabit. This group of online communities includes a cluster, highly appealing to motor enthusiasts; including 4WD Action and the AB skewed Cars of Australia. Sky Racing is an outstanding environment to reach a broad cross section of male demographics Australia wide and a number of Surfing brands also compliment the offering.

Combined, the Men & Motors category reaches over 600,000 men (and a few women) each month.

Key destinations include  

• 4wd Action: Dedicated to 4WD, 4x4, SUV, trucks and off-road enthusiasts. Loaded with custom rigs, tips, tests, reviews, travel and much more! All the latest news, reviews, tips and a classifieds section to buy and / or sell your 4WD.
• Sky Racing: Your complete racing destination covering Thoroughbred, Harness and Greyhounds. Access tips, live results, up-to-the-minute news & betting information.
• Surfing Life: Get the inside story on the world of surfing with exclusive blogs and pics from all the events on tour. Surfing Life provides  up-to-the-minute news, athlete profiles of the top 45, swell forecasts, videos, podcasts and galleries to post users best shots.

Audience Dashboard: Men & Motors

• Our users work hard to play hard - 41% earning between   $40-75K p.a - an income which is highly disposable for this audience.
• With 71% between 18-44, this audience represents a broad spectrum of males with a vast array of lifestyle interests.
• They dominate the Eastern Seaboard - over a quarter residing in NSW with a closely followed QLD contingent - 22%