As the World Wide Web continues to evolve and become a critical part of the marketing mix Full Circle has designed a compelling online offering. Through strong relationships with over 100 online publishers, we facilitate and enable brands to reach (and interact) with broad and or targeted audiences with a high degree of response through integration.
On Line Full Circle is clearly focused on three key areas specifically designed to deliver.
Broad reach
- The network of 100 websites Full Circle works in close collaboration with are compelling communities that deliver a combined monthly audience of over 4.6 million Australian's per month.
- A significant amount of quality inventory able to deliver compelling performance and CPC campaigns
Targeted Environments
Our publisher network is grouped to specifically target 3 key audience segments, Entertainment, Men & Motors, Family & Lifestyle. Those key verticals deliver powerful-targeted environments for brands wanting to get a message in front of specific psychographics and demographics with minimal wastage. (more)
To deliver client objectives we can stop traffic with homepage wraps and page take over's, get into the inboxes of specific savvy consumers and enable a range of efficient, effective extraordinary opportunities.
Multi platform (on air and online) integration
The online, interactive extensions of the 13 STV Channels Full Circle represents provide advertisers, extended engagement, multi platform integration and direct, measurable interaction. (more)
Full Circle can easily extend an on air campaign online via creative placement that includes 'island ads' video pre-rolls and exclusive micro sites providing extended content, advertorial and a competition element.
In everything we do, Full Circle is committed to a creative approach. We'll provide integrated responses to briefs and considered proactive opportunities on brand every time. We'll collaborate & co-operate with brand custodians and agencies to identify (or create) the right environment and achieve a range of objectives & results.
The relationships we have with our publisher's means that creatively everything is open for discussion
The Full challenge to agencies and brands is simple. Brief us and we will deliver.
Download the Targeted Verticals summary