No Limit to our creativity
Every brief we receive, we strive to deliver clients More impact & value through a creative & integrated approach.
Full Circle & the team @ Movie Network collaborated with Mitchells & Optus on the launch of the latest pre paid campaign. The objectives … own 'unlimited' in the Pre Paid Space & deliver mass awareness and cut through of the new positioning.
We provided Optus a partnership approach on Starpics.
UNLIMITED access to all the stars thanks to Optus Pre Paid UNLIMITED!
The six-week channel partnership included:
100% category exclusivity- Complete cut through amongst Optus competitors
Integrated 30sec channel id spot – A high profile execution that delivered the key campaign message and featured the campaign creative
STAR double sponsorships of key, relevant high profile movies & stars.
Priority TVC placement within solus ad breaks & launch night roadblock
With a little bit of creative thinking (& some help from the campaign's iconic characters) we were able to make a clever association that delivered on all of the campaign objectives.