Emirates Destination Europe
The Challenge: To demonstrate the superior travel experience that makes Emirates' Europe offer extraordinary without use of a TVC
Destination Europe. Presented by Emirates, Movie Extra delivered a weekly series of highprofile, big budget & broad appeal movies all set in iconic locationsacross Europe.
With beautiful stories including Chocolat, Captain Corelli'sMandolin & CQ plus standoutperformances & stunning images, we were able to deliver a creative and incontext way of taking the audience on an extraordinary journey.
On air & online, Emirates exclusively owned the campaign with theirmessage brought to life through a number of creative executions.
Customizedpre-promote spots for each individual movie featured iconic images andlocations; integrated billboards weredeveloped with foreign voice over and English super text - the first time Movie EXTRA channel has ever delivered an execution on this level plusan extended closing billboard to showcase the benefits Emirates has on offer.
The campaign was supported online via a MovieExtra Destination Europe microsite.
The site replicated the beautiful on air look & feel, offering information about the movies, European destinations and providing users with links back to the Emirates site to further explore the Emirates European offer.