Hasbro Family Game Night
Our Challenge: To target and excite Mum, Dad and the kids with Hasbro's Family Game Night; an event the whole family can enjoy. The brief required a response that would develop association for the product amongst a family audience.
Our Response: Movie One were able to deliver the ultimate family game night, providing Hasbro with exclusive ownership of an Australian media first as Movie One made history showing all four Adventures of Indiana Jones over four consecutive nights!
Truly, an event the whole family could enjoy, Movie One did not fail to deliver with this highly anticipated Australian premiere. Indiana Jones and The Kingdom of the Crystal Skull was the most watched program** on the platform in its premiere week with the Saturday Indiana Adventures Marathon ensuring Movie One was the number one* entertainment channel on the platform.
This outstanding movie premiere, delivered Hasbro incredible value, strong reach, high frequency & a positive association with relevant targeted programming.
*source: eTam Adquest National Subscription Panel w/c 29/8/09 excl. Sport ** source: eTam AdQuest w/c 23/8/09 excl. Sport