Ski Yoghurt
The Brief: Deliver an integrated response over and above the TVC for Ski's "Just Can't Get Enough" campaign.
Our response: TV1 viewers just can't get enough of their favourite comedy Seinfeld, and thanks to Ski, we were able to deliver a whole stack of their favourite Seinfeld episodes back to back every Tuesday night.
An integrated approach to the brief was required, so in addition to this change in TV1's schedule, we created a customised promo that brought to life Ski's 'Just Can't Get Enough' message.
The promo featured classic Seinfeld moments, where the characters wanted 'more' or 'just couldn't get enough' to illustrate the message and direct viewers to watch Seinfeld with Ski Yoghurt every week.
TV1 further cemented the association with integrated billboards and a solid TVC schedule.