Walt Disney Studios Motion Pictures Australia: Surrogates
The brief - help make the new Bruce Willis SCI FI thriller SURROGATES stand out. The highly desirable & often elusive 16-39 demo was the target.
The SCI FI channel delivered the perfect programming environment & a highly engaged target audience. Creative collaboration on an integrated approach delivered results.
To support the TVC campaign & deliver More Reach, More Frequency and More Impact the SCI FI crew produced an extraordinary channel ID take over and a series of highly integrated billboards.
The clever creative execution delivered a high impact awareness of the feature & traffic to the SURROGATES web site.
It's another great example on how we creatively approach a brief and how we are able to deliver an integrated response.