Disney - Pixar UP

Disney had a range of great assets (and an open mind) and we set out to ensure we could creatively achieve an extraordinary execution.
 
On air and online we were able to provide stand out integration and deliver a great deal of reach & impact above and beyond the traditional 30 second spot.
 
In collaboration with TV1, we produced a series of highly integrated channel ID's & re-named the nightly program billboards to include the movie title (coming UP Next) and cleverly incorporate the key characters.
 
We also put together a cool, call to action promo spot. The 'Where's Russell?' themed competition spot helped launch and support the  integrated campaign.

Viewers were encouraged to look out for the character Russell on screen through the TV1/UP Channel ID's and then venture online for a chance to win.
 
The on air activity and creative was easily extended on TV1.com.au.

This included a homepage highlight that directed visitors to a dedicated 'win' page, giving them chance to win a fantastic family Red Balloon Day and also find out more details about the movie.
 
We pride ourselves on providing integrated responses to briefs and this example of an integrated approach has come UP trumps.