MAXIBON Nestle Peter's
Our Challenge: Assist in the launch of a new bite sized ice cream confectionery MAXIBON Bites. Targeting both 18 to 24 year olds and also Men 25-39. Following the marketing position Same Same But Different.
Our response: This was a competitive pitch. We quickly established from the brief that the client was not after the same same, they wanted different.
We identified and acquired some exclusive, compelling content 'The Bunnies Theatre'. A series of short form (bite sized), satirical versions of classic Hollywood films, acted out by animated bunnies.
On air the hilarious never before seen content was presented by Maxibon and was a true extension of the Same Same but Different marketing proposition.
The on air promotion drove audiences online to a custom branded environment that enabled content downloads, extended information, and key brand messages. It also enabled consumers to register and win and receive EDM.
At Full Circle we like to think that our responses to briefs are never the same same, they are always different.